And there's plenty of evidence that having an economist run your country's economic policy is no help whatsoever. Last week, Joachim Wehner of the LSE and Mark Hallerberg of the Hertie School of Governance in Berlin published some research that looked at educational backgrounds of political leaders across Europe. Since 1973, 69% of Greek finance ministers and 55% of those in Portugal have had a PhD in economics; a qualification unknown to any British chancellor.
In his book 23 Things They Don't Tell You About Capitalism, the Cambridge economist Ha-Joon Chang points out that in recent history economic policy in Japan, Taiwan, China and South Korea has largely been set by lawyers or engineers. In India and Pakistan on the other hand, many world-class economists have been in charge of the treasury – yet their record have been no match for the Asian tiger economies.
Wednesday, 13 July 2011
Why doesn’t everyone want counselling?
Given that at least 5% or thereabouts of the population has serious depression and/or anxiety and/or stress, and in a recent survey 20+% of the UK population said their lives were unhappy, then why aren’t hoards of people beating a door to their local therapist demanding they get “fixed”?
Is this because
a) You can get a fixed price for fixing your root canal, but no one will give you a fixed price for fixing your depression?
b) You don’t have any confidence that your therapist will get a result?
c) Talk therapy is just too expensive?
d) You don’t know where to find a decent therapist?
e) No one has ever offered to cure your depression?
f) You have to have pills to cure depression and you don’t like pills?
g) You have to have pills to cure depression but they didn’t work for you?
h) It takes forever and there might not be a result?
i) I might get worse?
j) All of the above?
In my humble opinion, Metapsychology counselling works extremely effectively on depression, anxiety and stress. But that’s not the point of this blog. The point is – why aren’t people demanding a cure? Is it because they are too depressed to do anything about it? (That’s only half a joke.)
It is my intention to solve this problem of why people don’t demand counselling by putting 50 different adverts in the media to see which one brings people in.
Each ad will say” come to our centre manned by fully qualified experts in a totally safe environment” yada yada.
But it’s the hook that needs exploring.
Here are some examples of messages to be used in different combinations:
1. We get results or your money back.
2. Fixed price - £5000. No result, no fee.
3. This isn’t therapy, this is life coaching.
4. Come every day for a week. If you are no better at the end of the week, don’t pay us a penny.
Whatever the answer, trial and error will be the order of the day.
I just need to gather a few thousand quid to get started.
If you are wondering what we do with the clients who do show up – we give them counselling! No problem. Good little business.
Is this because
a) You can get a fixed price for fixing your root canal, but no one will give you a fixed price for fixing your depression?
b) You don’t have any confidence that your therapist will get a result?
c) Talk therapy is just too expensive?
d) You don’t know where to find a decent therapist?
e) No one has ever offered to cure your depression?
f) You have to have pills to cure depression and you don’t like pills?
g) You have to have pills to cure depression but they didn’t work for you?
h) It takes forever and there might not be a result?
i) I might get worse?
j) All of the above?
In my humble opinion, Metapsychology counselling works extremely effectively on depression, anxiety and stress. But that’s not the point of this blog. The point is – why aren’t people demanding a cure? Is it because they are too depressed to do anything about it? (That’s only half a joke.)
It is my intention to solve this problem of why people don’t demand counselling by putting 50 different adverts in the media to see which one brings people in.
Each ad will say” come to our centre manned by fully qualified experts in a totally safe environment” yada yada.
But it’s the hook that needs exploring.
Here are some examples of messages to be used in different combinations:
1. We get results or your money back.
2. Fixed price - £5000. No result, no fee.
3. This isn’t therapy, this is life coaching.
4. Come every day for a week. If you are no better at the end of the week, don’t pay us a penny.
Whatever the answer, trial and error will be the order of the day.
I just need to gather a few thousand quid to get started.
If you are wondering what we do with the clients who do show up – we give them counselling! No problem. Good little business.
Sunday, 19 June 2011
Gather around you an advisory board of female elders who meet in a soothing spa
There is an article in the Observer newspaper today indicating over-30 females should be better at investment decisions (or any risk-related enterprise decisions for that matter) than men.
Testosterone and high finance do not mix: so bring on the women
I have excerpted the bullet points below.
And here is an article in Business Week that seems to confirm that.
Women Hedge Fund Managers Outperform Men
Here is the excerpt:
Neuroeconomics: Six things that the science of decision-making reveals
■ If groups of young men are shown pornographic pictures of women and then asked to choose between safe and risky investments, compared with men shown non-pornographic pictures they choose far riskier portfolios.
■ Our brains are designed to seek out novelty, but too much information can overwhelm them; we are generally better at assessing risk when listening to Bach than with the chatter of TV news.
■ Men's brains tend to shut down after they have proposed a deal, waiting for the response. Scans show that women brains continue to be active, analysing whether they have done the right thing.
■ Humans are the only animals that can delay gratification, a function of the prefrontal cortex. However, the prefrontal cortex only matures after the age of 30, and later in men than women. Before that, we are more likely to seek immediate gratification.
■ Our brains reward social interaction with the release of a chemical called oxytocin. It makes us feel good when we follow the herd. Stock market bubbles are one likely result of this.
■ Our brains are wired for human oxytocin-mediated empathy (or HOME). We are biologically stimulated to love (or hate) what is most familiar to us. We are built to form attachments, to value what we own more than what we do not own. This fact skews the rationality of all our investment decisions.
Testosterone and high finance do not mix: so bring on the women
I have excerpted the bullet points below.
And here is an article in Business Week that seems to confirm that.
Women Hedge Fund Managers Outperform Men
Here is the excerpt:
Neuroeconomics: Six things that the science of decision-making reveals
■ If groups of young men are shown pornographic pictures of women and then asked to choose between safe and risky investments, compared with men shown non-pornographic pictures they choose far riskier portfolios.
■ Our brains are designed to seek out novelty, but too much information can overwhelm them; we are generally better at assessing risk when listening to Bach than with the chatter of TV news.
■ Men's brains tend to shut down after they have proposed a deal, waiting for the response. Scans show that women brains continue to be active, analysing whether they have done the right thing.
■ Humans are the only animals that can delay gratification, a function of the prefrontal cortex. However, the prefrontal cortex only matures after the age of 30, and later in men than women. Before that, we are more likely to seek immediate gratification.
■ Our brains reward social interaction with the release of a chemical called oxytocin. It makes us feel good when we follow the herd. Stock market bubbles are one likely result of this.
■ Our brains are wired for human oxytocin-mediated empathy (or HOME). We are biologically stimulated to love (or hate) what is most familiar to us. We are built to form attachments, to value what we own more than what we do not own. This fact skews the rationality of all our investment decisions.
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